Content relates to the operation of a casual, upscale restaurant in Lexington, Kentucky serving continental cuisine. Essentially, why we do what we do with a broad range of topics.
Thursday, June 11, 2009
What is WOM?
You may have seen WOM in reference to marketing or advertising. It means word-of-mouth. At AZUR, we rely on word-of-mouth for spreading the AZUR experience to others. Obviously, we cannot purchase WOM but we do try to encourage it every time a guest dines with us. We hope that those that have enjoyed one of our Chef Series dinners, the service from one of our professional wait staff or the contemporary ambiance at AZUR will share the experience. We believe this to be a much more rewarding way to promote ourselves in the community. And we truly appreciate every word.