One Last AZUR Event for 2009

We have just five days left until the end of the year and we've saved the best event of the year for last. AZUR's Upscale New Year's Eve Gala. If you're in the mood for an upscale dining experience as well as LIVE music and dancing for this New Year's Eve, then AZUR is where to be in Lexington, Kentucky. We have a FULL service multi-coursed menu (no buffet line) and three seatings so you can select the time that fits your schedule. Each time offers a little different dining experience from simmer (5:00 p.m.) to boiling (9:00 p.m.). Plus, AZUR is celebrating it's actual 5th Anniversary on the same night! Additional details and menus may be viewed by following this link www.azurrestaurant.com/specialty.aspx or call 859.296.1007

AZUR and Sophisticated Living Lexington

AZUR just learned that the digital version of Sophisticated Living Lexington is available online which features AZUR in the dining feature. Below is the link that will take you to the January/February 2010 issue. If you wish to jump straight to the piece on AZUR restaurant & patio, enter page 68 in the viewer. As they say, "a picture is worth a thousand words," but we like the commentary as well. http://issuu.com/sophisticatedliving/docs/slx_issuu

AZUR Welcomes 2010 with Numerous Opportunities

A little while ago, AZUR mentioned several opportunities that were opened to us but we wanted to be sure that these opportunities translated to real happenings before we shared them with you. First, we learned of the possibility of being invited by the James Beard Foundation to cook at Cookin' in the Bluegrass during the World Equestrian Games 2010. Well, Chef Ashby was invited to participate and has received confirmation that he will be cooking at the event. At the same time, Fred Wohlstein (AZUR co-owner) was nominated for the Kentucky Restaurant Association's Board of Directors. Recently, he was honored to learn that he had been elected and will begin serving in 2010. Then, AZUR is to be the featured restaurant in the inaugural issue of Sophisticated Living - Lexington which will make it's debut in January of 2010. This upscale magazine fits the cuisine and atmosphere of AZUR.

And finally, AZUR will be celebrating it's 5th Anniversary on New Year's Eve! All of which is a great beginning to 2010 and we look forward to even more ahead.

2010 Heading Straight for Top Year for AZUR

We're still days away from 2010 and months for the World Equestrian Games; however, it appears that AZUR is heading for an incredible year. We have been presented with opportunity after opportunity. Since we are known for being adventuresome and maybe even daring at times with our cuisine, we have a hard time saying "no" to things that may not have been tried before. You're not much of an entrepreneur if you're not taking risks. Plus, we are fortunate to have a wonderful group of supporters that appreciate what we do. Hence, we may make a misstep now and then but at least AZUR is willing to try.

AZUR - What's in a sign?

AZUR is about to discover what's in a sign. Sure, we have building signage and it mimics our logo (which won a design award by the way). In fact, we have built the AZUR logo as our visual brand from the very beginning. It can be found on our matches, our menus, our ads, in all our digital media as well as on the exterior of our location. Now, we are about to journey down a new road to explore the effects of this branding when it is used as stand alone signage in a well traveled public place. It will be just the AZUR logo with no accompanying details. The question is...does this type of branding work for non-chain restaurants? We are about to find out.