AZUR - What's in a sign?

AZUR is about to discover what's in a sign. Sure, we have building signage and it mimics our logo (which won a design award by the way). In fact, we have built the AZUR logo as our visual brand from the very beginning. It can be found on our matches, our menus, our ads, in all our digital media as well as on the exterior of our location. Now, we are about to journey down a new road to explore the effects of this branding when it is used as stand alone signage in a well traveled public place. It will be just the AZUR logo with no accompanying details. The question is...does this type of branding work for non-chain restaurants? We are about to find out.