AZUR Believes Food Quality is Value

Often surveys related to customer satisfaction in the food service industry separate quality and value as two different attributes. Using this method, food quality is ranked as the most important to customers when deciding where to eat out. AZUR agrees that it is the most important factor; however, we believe that food quality is the value and vice versa. They are intertwined. Larger portions of lower quality ingredients does not translate to better value. At AZUR, it's always about the food quality which means value.