What is Grassroots Marketing?

In the world of independent restaurant marketing like that of AZUR, it means a low cost or no cost marketing technique that helps spread the word about what we are about. One of the best grassroots advertising methods for us is our customers telling others about the positive dining experiences they have had. AZUR greatly appreciates those guests that tell others about us and we could not buy that type of advertising. In fact, we cannot afford to purchase advertising at the level that the chain restaurants are capable of. We also rely on house-made flyers to communicate our Chef Series dinners and email addresses provided by our guests who wish to be informed of specialty dinners or musical performances. Finally, AZUR posts events on no cost web sites that promote local activities.