Content relates to the operation of a casual, upscale restaurant in Lexington, Kentucky serving continental cuisine. Essentially, why we do what we do with a broad range of topics.
Saturday, June 21, 2008
AZUR Is Not Really A Secret.
AZUR has received written and verbal comments that "we're a secret". We are not really a secret. Actually, we just do not allocate as much money as others do to advertising. AZUR believes that old-fashion "word of mouth" is the best form of advertising. We would rather put our resources in obtaining the best ingredients than radio, television or print ads. Our greatest satisfaction is hearing one of guests calling a friend to say, "you've got to come over to AZUR". That's just something that you cannot buy.