What Does Upscale, Casual Mean?

AZUR developed it's concept over several months in early 2004. At the time, most people dressed up when they set out for fine dining. We wanted to establish a restaurant where you could go in jeans or a suit and it didn't matter. A place where the service equaled the cuisine but you were welcome regardless of your dress. Additionally, we went with bare tables (no tablecloths) and bold colors to help make the atmosphere less "stuffy". Hence, the cuisine is upscale but the ambiance is casual - Upscale, Casual.