Content relates to the operation of a casual, upscale restaurant in Lexington, Kentucky serving continental cuisine. Essentially, why we do what we do with a broad range of topics.
Thursday, September 25, 2008
AZUR Advertising Philosophy
AZUR believes that money should be spent on the quality of the cuisine rather than advertising the cuisine. Generally speaking, the satisfaction of our guests and their "word of mouth" advertising drives our business. Though we are very contemporary in many ways, we still adhere to some "old school" beliefs because they are true. And AZUR greatly appreciates everyone who has helped us achieve success in the very competitive independent restaurant market.