Wednesday, December 19, 2007

Why AZUR Started Blogging?

The main reason is a passion for our concept and a desire to share why and how it works. As an establishment, we wanted to be an upscale, casual restaurant with fine cuisine, professional service and unique ambiance. Over the years, we have remained true to this vision despite obstacles and temptations to alter components because we are passionate about AZUR. Of course, we could reduce costs and increase profits by serving frozen or canned ingredients but that's not what we're about. AZUR is about bringing fine cuisine and upcoming food trends to Lexington. We have never been afraid to try something even if it doesn't work. Obviously, not everyone is adventuresome in their diet and that's okay. But if someone wants to broaden their options, AZUR is there. And that's why we offer elk, rabbit, veal, duck, wild boar and other less commonly found foods. Getting back to way we started blogging, AZUR restaurant & patio is a venue for fine dining and this blog is to explain, discuss, share, answer and report on what makes AZUR. We welcome your comments and questions.

Thought for the Day: Don't be afraid to try something different, you may like it.