Easter Brunch at AZUR

It's not to early to think about what you will be doing for Easter this year. With Keeneland in session, you may wish to take your house guests out to AZUR's Easter Brunch and then slide out the back exit and right into Keeneland within just a few minutes drive. Our Easter menu is posted at http://azurrestaurant.com/specialty.aspx Think about it.

AZUR Invented a New Sport This Weekend - Rooting

With a 2,500 square foot bricked patio with trees, you can imagine what tree roots will do over time to the dry-laid bricks which creates a tripping hazard for our guests. On Sunday, we went "rooting" and removed a pile of feeder roots located just under the brings. AZUR has been joking that we got our "bag limit" for the day. View the photo at http://azurrestaurant.com/azurin.aspx We love our trees but we cannot have the bricks all uneven just before the Keeneland Spring Meet.

Busy Busy Busy - Keeneland is Coming!

With the warmer weather the last few days, AZUR has continued to prepare the patio for Keeneland. We have a laundry list of things to address to make sure that things are just right. We are hoping that the weather cooperates and the sounds of live music echo from the patio once again. There is nothing better than seating outside with friends having dinner while talented musicians play their hearts out. Well, one could add a glass or two of wine to the equation.

Warmer Weather Brings Patio Into Action

The warmer weather in Kentucky the last few days has brought people out to spend time on the AZUR patio. We have tulips peeking through the mulch and the Sweet Bay Magnolia is starting to shoot leaves. This weekend we will install the final components for patio season just it time for the Keeneland spring meet. It appears that spring is finally here!

New Food Trend - Valulinary

From what we have been reading in the trades, the latest food trend is Valulinary. Chefs are being creative in their dishes by substitution of more exotic ingredients with more common ones which adds "value" to their culinary offerings, hence, the term "Valulinary". This is being done in combination with tasting flights and other dinner pricing such as an appetizer and entree for one price.

Digital Branding 102

Last Friday, AZUR focused on digital branding of the restaurant. In addition to the AZUR blog, the website, Facebook and our eNewsletter (all of which may be linked to from (www.azurrestaurant.com), we added Twitter for communicating daily specials and other special events. You can subscribe by going to twitter.com (no "www" in front). We also added a "favicon" to our url address which displays a graphic to the left of our web address. We know that there are restaurants that have great professionally created web pages but we are proud that all of our marketing, branding and much of our advertising is created in house. It's a true grass roots effort!

Today, we've been working with getting all the digital components to play nice together. We believe that we have it! This is starting to be more difficult than running the day-to-day business but we do pride ourselves on being cutting edge (technology included).

Digital Branding 101

Today, AZUR focused on digital branding of the restaurant. In addition to the AZUR blog, the website, Facebook and our eNewsletter (all of which may be linked to from (www.azurrestaurant.com), we added Twitter for communicating daily specials and other special events. You can subscribe by going to twitter.com (no "www" in front). We also added a "favicon" to our url address which displays a graphic to the left of our web address. We know that there are restaurants that have great professionally created web pages but we are proud that all of our marketing, branding and much of our advertising is created in house. It's a true grass roots effort!