Tuesday, April 22, 2008

Rewards in the Restaurant Business

Restaurants open and close quickly in all markets. Perhaps they opened for purely for financial gain which is flawed from the beginning. With a profit margin of 4% to 6% considered to be a very solid performance in the restaurant business, any establishment is not going to generate fortunes for the owners. In fact, the motivation for AZUR is pride and people. We enjoy being hosts to our guests and have pride in our culinary product. Hours and hours of debate go into every change. Always striving for perfection in every meal.