2010 Heading Straight for Top Year for AZUR

We're still days away from 2010 and months for the World Equestrian Games; however, it appears that AZUR is heading for an incredible year. We have been presented with opportunity after opportunity. Since we are known for being adventuresome and maybe even daring at times with our cuisine, we have a hard time saying "no" to things that may not have been tried before. You're not much of an entrepreneur if you're not taking risks. Plus, we are fortunate to have a wonderful group of supporters that appreciate what we do. Hence, we may make a misstep now and then but at least AZUR is willing to try.

AZUR - What's in a sign?

AZUR is about to discover what's in a sign. Sure, we have building signage and it mimics our logo (which won a design award by the way). In fact, we have built the AZUR logo as our visual brand from the very beginning. It can be found on our matches, our menus, our ads, in all our digital media as well as on the exterior of our location. Now, we are about to journey down a new road to explore the effects of this branding when it is used as stand alone signage in a well traveled public place. It will be just the AZUR logo with no accompanying details. The question is...does this type of branding work for non-chain restaurants? We are about to find out.

AZUR New Year's Eve/5th Anniversary Celebration

On December 31, 2004, AZUR restaurant & patio opened it's doors in Lexington, Kentucky. Though we were pleased with the result as something that you conceived in your mind's eye takes shape in reality, we still really cannot believe our little independent restaurant has achieved what we had planned and hoped for. After five years, we are still true to our original concept. Now, you're invited to welcome 2010 (the year of the World Equestrian Games) and celebrate AZUR's 5th Anniversary with us. Details will be posted over the next few days but we do know that it will include: a coursed dinner by Executive Chef Jeremy Ashby, live music by 3 A.M. and lots of celebrating. Special thanks to all our Fans, Followers, Believers and Friends for supporting us for five years.

AZUR Goes American - American Indian That Is

No, AZUR has not abandoned International cuisine. But we will be presenting an American Indian themed dinner on Thursday, December 10th for our Chef Series dinner. Sous Chef - Justin Clark will be paying tribute to several regions of American Indian cuisine (five in all) that he carefully researched. Once again, pushing the culinary envelope with just how adventurous AZUR dares to be with the cuisine. For more information, please visit www.azurrestaurant.com/chefseries.aspx or call 859-296-1007.

So You Can't Get Enough Food Shows?

Are you glued to the Food Network every night? Can't get enough of celebrity chefs? Find yourself browsing through all the food magazines at the grocery store? Oh yes, you have it...the food bug. You have become a "foodie". Welcome to our world! Now, what you may not know is that this level of cuisine is happening right here in Lexington, KY. Young chefs are pouring their hearts and souls into their creations just to please you - a foodie. At AZUR, you can extend your two-dimensional "fix" into a real experience stimulating not only your sight but also your smell, your touch and most importantly your taste. It's local, fresh and house-made. To assist you in making the transition from "closet foodie" to an active participant in real, authentic cuisine, AZUR offers these visuals to help you. http://azurrestaurant.com/cuisine.aspx Next step will be the AZUR Experience in person.

December AZUR Chef Series is American Indian

We're still two weeks away from the November Chef Series but we couldn't wait to release AZUR's December Chef Series theme. It will honor American Indians with ingredients representative of the many tribes of North America. Sous chef - Justin Clark will present a five course menu on Thursday, December 10 at 6:30 p.m. Cost is $40 per person. Look for the menu to be posted soon on the AZUR website http://azurrestaurant.com/chefseries.aspx

Top Ten iPhone Food-Related Apps

Just posted a short article on iPhone food-related apps on the AZUR website. This is not a technical writing. It is meant to be entertainment for the reader and an introduction to the many iphone apps available that relate to the food industry. If you possess an iPhone, it's worth a quick once over. Enjoy. Just follow the link http://azurrestaurant.com/4fun.aspx